We're weird. But in a good way. We have always been geeks. That being said, we would love to be cool one day, although chances are people who can recite "Star Wars" will never been seen as being on the right side of the coolness barrier.
Perhaps it is our overripe imaginations that have inspired us to look to the ancient code of chivalry as our blueprint for business. Leaving out the dueling at dawn stuff and having to go on Crusades to the Holy Lands, we try to use the principles of chivalry as a guide in our business dealings. That means always being fair, doing the honourable thing, never lying or cheating and always being honest. We also rescue damsels in distress, in theory.
And because we are stay-at-home-on-Staurday-nights geeks, we spend a lot of time finding out about how to do things you need us to do - like building cool websites, packing them full of awesome design elements and features and getting them found on the 'Net.